The ICM Telephone omnibus was established in 1998, and has a proven track record of high quality-research. We have an unparalleled reputation for accuracy in the only form of opinion research that is measured against an actual result; electoral prediction polling (ICM provided the most accurate predictions in three out of the last four general elections and our prediction of the AV referendum result was exactly right – Yes 32.1 per cent, No 67.9 per cent). Our reputation for quality and accuracy ensures that our survey data is trusted by businesses, media outlets and academics.
- Random digit dial;
- 1000 adults aged 18+ representative of GB;
- Quotas are sent on age, gender, and region and data is weighted to be nationally representative of the profile of GB adults; and
- Northern Ireland interviews available upon request.
Timings:
Our telephone omnibus runs every week with final sign off (required by 11am Friday morning, and results on Monday).
Costs
The costs are calculated on a cost per question basis, depending upon the structure of each question, and the percentage of the sample which is able to answer the question:
| Question type | 100% to 75% of the sample |
Between 74% and 25% of the sample | To 24% or less of the sample |
|---|---|---|---|
| Pre-coded Questions (up to 6 prompted pre-codes) |
£460 | £330 | £200 |
| Unprompted Questions with pre-codes |
£460 | £330 | £200 |
| Unprompted question with pre-codes and other specify |
£690 | £495 | £300 |
| Open Ended Question | £920 | £660 | £400 |
| 3 short statements on a 5 point scale |
£460 | £330 | £200 |
| Yes/ No Question | £375 | £330 | £200 |
Deliverables
Data tables in your preferred format, or we can provide SPSS or ASCII files. Costs include unlimited executive support including questionnaire design and any required re-runs of tables. For an additional fee, we can provide summary reports or presentations of your data.
To find out more about ICM’s omnibus services please call +44 (0)20 7845 8300 or email omnibus@icmresearch.com
ICM is a member of the British Polling Council and abides by its rules. For further information please visit www.britishpollingcouncil.org
