ICM’s poll for Retail Week in May 2012 focused on the upcoming Olympics, and how this might impact consumer confidence and spend. Almost half of consumers feel that London 2012 will help the country boost its self-confidence. Women are significantly more positive about the Olympic confidence levels than men. In line with current uncertainty over future prospects and the recession in the UK, almost all consumers do not intend to purchase a new TV to watch the Olympics and over three quarters of consumers are not planning to purchase any London 2012 souvenirs or merchandise. Furthermore, consumers tend to say they are less likely to spend more on party food during the Olympics. To read more on consumer attitudes to the upcoming Olympics, please click here.
Retail Week Poll- The Olympic Games (PDF)
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