ICM’s August poll for Retail Week looks at Fairtrade/ethical shopping, and the movements in this area over the last year. Whilst over half of consumers do not think about a retailer’s ethical credentials when thinking about buying a product, 37% claim to consider ethics a little. The majority of consumers (58%) are buying about the same amount of Fairtrade products as they were this time last year. 1 in 5 are buying a few more, with this increase driven by younger consumers. Suggesting one possible factor in the decision making process when it comes to ethical products, just over half of consumers would not be willing to pay more for ethically produced products.
To find out which ethical issues are top of the consumer’s list, and to see all results in more detail, please click here.
Please note. You will need Adobe Acrobat Reader to view poll information.