With the latest iteration of the iPhone released last week, this month’s poll for Retail Week takes a look at Apple products in the UK retail market. Results show the penetration of the Apple brand within the UK market; one in three consumers own at least one Apple product. Ownership is highest amongst younger consumers and women. When compared with the competitor brands, Apple comes out positively- almost half of consumers think Apple products are better than comparable products sold by competitors. To read more on this, and to see how different types of consumer view Apple products, please click here.
Retail Week Poll- Apple (PDF)
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