We use qualitative research to help cut through complex data and create a multidimensional view of people’s lives. We talk to people in different ways and situations to understand the influences and pressures of their everyday lives and the impact this has on their behaviour and how they make decisions. We use a range of unique and complementary techniques to leverage insight to answer questions and help solve our clients’ issues.
ICM Qualitative operates in the UK and worldwide, having a strong network of local partners on the ground in numerous countries, meaning we can identify, recruit and talk to the right people in the right places. This enables us to understand cultural contexts and influences, and what this means for brands and businesses.
We work across Europe, the USA, EMEA, Asia, SE Asia and Asia-Pacific markets and have conducted research among both consumer and B2B audiences, including CEOs and C-Suite representatives, investment professionals, media representatives, influencers and opinion leaders.
If you would like to hear more about our experiences or are looking for some advice on a brand or business issue and how we might help you, please contact us us on +44 (0) 20 7854 3800