ICM has listened closely to the needs of PR agencies and has identified the need for a dedicated PR service which offers fast, no-fuss, affordable research, tailored to campaign objectives. This flexible service offers a 1,000 or 2,000 sample of adults in Great Britain aged 18+ and uses the same high quality ICM methodology which is respected and trusted by the media.
Methodology:
• online – self completion;
• 2000 adults aged 18+ representative of GB;
• invitations to complete surveys are emailed to members of the ICM Online Panel;
• data is weighted to the profile of GB to provide a representative example sample; and
• Northern Ireland interviews are available upon request.
The research is conducted online and the sample is controlled by quotas and weighted to be nationally representative of the adult population in Great Britain.
Timings
PR Shuttle runs twice per week:
•Midweek: Questions to ICM by 11am Tuesday with results Friday
•Weekend: Questions to ICM by 11am Thursday with results Monday
Demographics:
Results are provided split by the following demographics: Gender, Age, Social Grade, Working status, Region, City, Social Media Usage.
ICM provide full support on wording questions to ensure they are fair and balanced and also offer a free service for checking press release outputs. The team at ICM has over two decades of experience helping PR agencies to deliver newsworthy research findings to support communication objectives.
The PR Shuttle cost structure is as follows:
| 1000 Sample | 2000 Sample | |
| Standard closed question with up to 15 answer options | £190 | £250 |
| Standard closed question with ‘Other Specify’ (including full coding) | £285 | £375 |
| Open Ended Question (Including full coding) | £380 | £500 |
Download the PR Shuttle brochure (1.4MB) or to find out more about ICM’s omnibus services please call +44 (0)20 7845 8300 or email omnibus@icmresearch.com
ICM is a member of the British Polling Council and abides by its rules. For further information please visit www.britishpollingcouncil.org
