What is more important when choosing a service or product, cost or security of your personal data? How good do you think companies are about protecting your personal data and what would you do if you found out they had leaked it?
ICM Research was asked to find out what consumers in GB, France and Germany thoughts were around these issues:
For consumers in GB and France, when choosing a company to provide a product or service, cost is twice as important as data security (66% cost, 27% security), in Germany consumers do pay more attention to a company’s security procedures but cost is still the driving factor (55% cost, security 38%).
Consumers in GB are the most lackadaisical when it comes to checking a companies’ security credentials, with nearly two thirds saying they either only scan the key points or don’t check at all. Our German counterparts are much more thorough, with nearly one third claiming they will read through all of a providers security credentials before giving them their business.
One third of consumers across the three countries don’t believe that companies do enough to look after their personal data, while another third say that they do ‘just’ enough. GB consumers are the most sceptical with just 8% saying that providers are careful enough with our personal data.
If a company were to mislay personal data then people would vote with their feet and look for another provider, 78% would be likely to leave if personal data was leaked. Losing our credit card or bank details are, not surprisingly, the biggest trigger to leaving a provider.