ICM’s panel and community platform NewVista brings advanced profiling, sampling and incentive management tools as well as an excellent panellist experience. This platform is also the backbone for our research communities. Clients rely on ICM to build and manage their bespoke panels across a variety of sectors.
The NewVista platform also provides research communities (MROCs) for clients. These closed research spaces allow clients to interact with community members using social media tools. Communities are excellent ways to engage with consumers for innovation projects but are also a cost-effective research solution across a range of methodologies.
To find out more contact us on 020 7845 8300 or email us