- hard to reach groups;
- product pack testing and shelf displays;
- complex questions/sorting and ranking exercises;
- long series of questions;
- research requiring multimedia (images, video and sound).
For a demonstration of ICM’s online survey capabilities click here
- online – self completion;
- 2000 adults aged 18+ representative of GB;
- invitations to complete surveys are emailed to members of the ICM Online Panel; and
- data is weighted to the profile of GB, to provide a representative sample;
- Northern Ireland interviews available upon request.
Timings
ICM’s Online Omnibus runs twice per week with timings as follows:
- Weekend – Final sign off by 11am Thursday results on Monday;
- Midweek – Final sign off by 11am Tuesday results on Friday.
On Demand Nat Rep Omnibus
Surveys can start any time. A minimum of 12 questions is required, with data delivered 4 days after survey goes in to field.
Costs
The costs are calculated on a cost per question basis, depending upon the structure of each question, as follows:
| Question Type | 2000 Sample |
| Pre-coded Questions (Up to 15 items) | £300 |
| Pre-coded question & show full colour image | £300 |
| Pre coded question with ‘Other Specify’ | £450 |
| 3 Statements on a 5 point scale | £300 |
| Open Ended Question (Including full coding) | £600 |
| Pre-coded question with video clip (up to 30 seconds) | £600 |
Data tables in your preferred format, or SPSS or ASCII files. A wealth of demographic information including social media use, foreign holidays taken and SEG is captured which can be included as cross breaks in your data at no additional cost. Costs include unlimited executive support including questionnaire design and any required re-runs of tables. For an additional fee, we can provide summary reports or presentations of your data.
