Pulse of the Nation

The Pulse of the Nation from ICM is the most flexible and cost-effective online omnibus service in the UK

Guardian poll May 2013

May 2013 may go down as the most jaw dropping poll in the 30-year history of the Guardian/ICM polling series.

MRS Awards

ICM Research is proud to be a MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Vinyl Demand

Research from ICM conducted to coincide with Record Store Day on the 20th April has found that the vinyl resurgence is not being driven b

Scottish Independence poll for The Sunday Telegraph

A poll that focusses on the potentially historic decision of Scots to vote for independence for Scotland.

Omnibus Research

Trusted. Fast. From £195. Omnibus from Britain’s most accurate pollster.

ICM’s omnibus services are central to our core business proposition.

Understanding the Pulse of the Nation has been central to ICM’s success for more than two decades.   Whether this is gaining understanding of high profile policy issues or solving key business issues for clients.

We offer the full suite of omnibus services: daily online omnibus, twice monthly telephone omnibus and weekly face-to-face omnibus.

But we’re not just about national populations. Our omnibus team can deliver representative samples among a massively diverse set of target groups. Whether you want Londoners, parents, schoolchildren, ethnic minorities, full time workers, people with a disability, high income earners, or any other geo-demographic group, ICM omnibus is the vehicle that can get them.

To contact the team for an omnibus solution please call  +44 (0)20 7845 8300 or email omnibus@icmresearch.com

And if a UK-based sample doesn’t work for you, then ask us which of the 75 global markets you’d like us to cover.

To find out more about ICM's omnibus services please call +44 (0)20 7845 8300


ICM’s telephone omnibus is the vehicle that has produced the most accurate pre-election prediction in three of the last four General Elections.  Quite simply, if accuracy is key to your work, you should consider no alternative. 


Our  Pulse of the Nation offer is a ground-breaking  new model for online omnibus research.  Clients can choose from 750 to 2,000+ interviews – with no deadlines, and no delays in reporting.


ICM’s global omnibus has access to over 75 countries around the world. Our executive team will recommend the right methodological approach in your chosen countries, whilst ensuring consistency of approach, flexibility, and quality of data.

PR Shuttle

The PR shuttle is a dedicated pricing structure for Public Relations companies, with ICM providing full question design support combined with a free press release checking service. 


The ICM Face to Face omnibus runs every week with 1000 or 2000 adults, nationally representative of Great Britain, aged 15+. Interviews are conducted using CAPI technology, face-to-face in home, with the ability to show stimulus such as images, video and sound clips for proposition testing.