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Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

Salmond-Darling Independence Referendum Debate 2

Salmond-Darling Independence Referendum Debate 2

Alex Salmond won the second Scottish independence debate against Alistair Darling by a convincing margin according to a instant post debate survey conducted by ICM for The Guardian. Among a sample of 505 adults in Scotland...

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Scottish Independence Poll - August 2014

Scottish Independence Poll - August 2014

In the penultimate ICM poll for the Scotland on Sunday before the Independence referendum on September 18th, ICM reveals that previously uncertain minds are now being made up, with the Don’t Knows beginning to join one...

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Guardian Poll - August 2014

Guardian Poll - August 2014

There’s an old cliché that a divided party never pleases the public, a line that the latest Guardian/ICM poll once again sustains. The Conservatives one-point lead last month was both small and short lived, with...

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Salmond vs Darling Independence Referendum debate

Salmond vs Darling Independence Referendum debate

Alastair Darling emerged as a semi-clear winner of the Scottish Independence debate, convincing 56% of the 512 survey participants that he was the better man on the night. 44% opted for Salmond.   Darling performed...

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Wide support for measures against Russia

Wide support for measures against Russia

Findings from the latest ICM survey conducted for The Sunday Telegraph show strong public support for Britain, the EU and the US to take measures against Russia in response to its alleged complicity in the shooting down of...

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Guardian Poll – July 2014

Guardian Poll – July 2014

For the second month in the last three, the Conservatives sneak into a fractional lead in the Guardian series, swapping a 1-point deficit for a 1-point lead. The Conservatives stand on 34% (+3) with Labour also up one, but...

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Scottish Independence Poll - July 2014

Scottish Independence Poll - July 2014

The latest ICM poll for Scotsman Publications shows headline voting figures of Yes 34%, No 45% and Don’t Knows on 21%. No are slightly up (2-points) on our June poll, while Yes down a corresponding 2-points. Once the...

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BBC Wales - State of the Nation Poll

BBC Wales - State of the Nation Poll

Our latest BBC Wales poll reveals how Wales has formed a view of its Assembly Government 15 years on from setting up, and how vote intentions for the Assembly’ state of the parties’ currently...

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Guardian post-recession Britain poll

Guardian post-recession Britain poll

This poll represented a mini State of the Nation project, focussing on where Britain’s stand financially as we emerge out of the deepest recession in memory, and how well prepared we are for the future. The poll also...

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Guardian Poll - June 2014

Guardian Poll - June 2014

The Guardian/ICM June poll continues the general story is that UKIP continues to shake things up among the mainstream parties.  •    Conservatives – 31% (-2) •    Labour...

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Scottish Independence Poll - June 2014

Scottish Independence Poll - June 2014

The latest Scotland on Sunday / Scotsman poll shows a slight narrowing of the gap between Yes and No, with 55% of Scots against independence this month. All tracker questions were included in additional to a couple of...

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