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Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

Guardian Poll - April 2014

Guardian Poll - April 2014

The April Guardian/ICM reveals a sharp 3-point drop in the Conservative’s share of the vote compared to last month, putting the party back on the 32% they ended with at the end of last year. UKIP swallow most of this...

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Over two thirds vote Farage in EU debate

Over two thirds vote Farage in EU debate

Farage delivers “Knockout blow” as public vote shows UKIP the victor in live debate on Britain's future in Europe London April 2nd 2014: An ICM poll of 1458 viewers carried out immediately after...

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Scottish Independence Poll - March 2014

Scottish Independence Poll - March 2014

The latest SoS/Scotsman/ICM poll shows a narrowing of the gap between Yes and No, with further questions using the Wisdom approach. We also asked about voting intentions for the European elections this May. 

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Guardian Poll - March 2014

Guardian Poll - March 2014

The March Guardian/ICM poll shows the Conservatives edging back closer to Labour, with the opposition’s lead narrowing to 3-points. Labour is unchanged on 38%, with the Conservatives up one on 35%, and the Liberal...

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BBC Wales St. David’s Day poll 2014

BBC Wales St. David’s Day poll 2014

In the latest ICM/BBC Wales St. David’s Day poll, we find growing opposition to the existence of the Welsh Assembly, with 23% of the Welsh public now stating a preference for its abolition. This is 3-points higher than...

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Scottish Independence Poll - February 2014

Scottish Independence Poll - February 2014

The latest poll for the Scotland on Sunday/Scotsman includes the main tracker question on the Independence referendum and the first time that the ‘Wisdom’ approach has been used on the referendum result. 

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Almost half unaware of NHS data plans

Almost half unaware of NHS data plans

All households in England have or are about to receive a leaflet from the NHS informing people about how medical records will be used in the future, particularly with regard to sharing data with approved researchers seeking...

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Guardian Poll - February 2014

Guardian Poll - February 2014

The suffering of the Liberal Democrats is particularly acute in this months Guardian/ICM poll, with the party dropping to 10% - a level seen only once before (just after Tony Blair's 1997 election victory) in the history...

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ICM/Sunday Telegraph Wisdom Index - January 2014

ICM/Sunday Telegraph Wisdom Index - January 2014

The polls have been rather bouncing around of late, with Labour’s lead being anywhere between 2-points and 10-points according to different polling companies. The Wisdom Index avoids the volatility associated...

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Scottish Independence Poll - January 2014

Scottish Independence Poll - January 2014

In the second of our new series of ICM/Scotsman/SoS polls, the possibility of the Scottish electorate choosing independence appears closer than previously thought. A swing towards ‘Yes’ of 5-points compared to...

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Guardian Poll - January 2014

Guardian Poll - January 2014

The Labour lead over the Conservatives has narrowed to three points this month, although this eventuality is possibly less to do with their own policy announcements on helping pensioners and  balancing the budget, but...

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