Retail Week Poll- Customer Spending: 2012

20th Jan 2012

Retail Week Poll- Customer Spending: 2012

Author
Amanda Clack


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With the New Year bringing a time for reflection and prediction, December 2011's poll for Retail Week asked consumers how they felt about money and spending for the year ahead. Whilst just under half of consumers don’t think their financial situation will change in 2012, the remainder tend to be negative rather than positive about it. Younger consumers tend to be more positive than their older counterparts; not only are they more likely to expect their financial situation to improve, they also foresee themselves saving more in 2012 than they did in the last 12 months. Looking at specific product categories, overall consumers are hoping to spend about the same, or less, on most categories in the year ahead. To read more on changes in different product category spend, and consumers' predictions for online spend in 2012, click here.

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Amanda Clack

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amanda.clack@icmresearch.com