Gender Directive will increase driving costs for young

23rd Nov 2012

Gender Directive will increase driving costs for young

Author
David Perry


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A fifth of parents believe that the Gender Directive will mean their children will have to give up driving.

The recently passed EU Gender Directive is changing the way people think about funding their children’s driving with more people believing that it will likely increase the cost of driving for their children (61%); only a quarter believe that insurance costs will remain the same. Two-fifths state that their child would be willing to delay getting their own car with another fifth stating that their children would be willing to rely on lifts from others.

Less than one in ten believe that the new directive will make the cost of driving cheaper. Whilst awareness of the directive is low, with only a fifth having heard of the directive and knowing what it means and another fifth having heard of it but are not sure of what it’s about.

The most popular way to reduce motor insurance costs was to shop around for the best quote (86%), although many are willing to look at new ways to reduce costs; over half are willing to use smart phone technology to measure their driving to qualify for discounts as well as 64% being willing to use black box technology to measure their driving to reduce costs.

ICM interviewed 1000 parents with children (17-30) for whom they contribute towards their motor insurance, September 2012


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David Perry

020 7845 8306

david.perry@icmresearch.com