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Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

Sunday Telegraph European elections poll

Sunday Telegraph European elections poll

In the latest poll for the Sunday Telegraph, ICM tested vote intentions for the forthcoming European Parliament elections using an online methodology. The results were:   Con 22% Lab 30% LD 8% UKIP...

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Scottish Independence Poll - April 2014

Scottish Independence Poll - April 2014

The latest monthly Scotland on Sunday/Scotsman/ICM poll shows a further move toward a Yes for Scottish independence, producing the smallest yet gap between the Yes (48%) and No campaigns (52%).  The poll also looked...

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Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music buyers prefer CDs, vinyl and cassettes over the Cloud

With Record Store Day at the end of this week (Saturday 19th April), research reveals that music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on. And...

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More than half have hired young or school leavers

More than half have hired young or school leavers

New research conducted by ICM reveals that over half of employers surveyed (59%) have hired young people or school leavers into entry level positions in the last five years. Among those, 54% said they have decided to recruit...

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Guardian Poll - April 2014

Guardian Poll - April 2014

The April Guardian/ICM reveals a sharp 3-point drop in the Conservative’s share of the vote compared to last month, putting the party back on the 32% they ended with at the end of last year. UKIP swallow most of this...

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Over two thirds vote Farage in EU debate

Over two thirds vote Farage in EU debate

Farage delivers “Knockout blow” as public vote shows UKIP the victor in live debate on Britain's future in Europe London April 2nd 2014: An ICM poll of 1458 viewers carried out immediately after...

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National job confidence increases

National job confidence increases

The third quarterly National Careers Service Job Confidence Index* shows that the overall job confidence has increased by 2.1 points in the last three months, rising from 53.5 to 55.6 out of 100. This improved sentiment...

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Scottish Independence Poll - March 2014

Scottish Independence Poll - March 2014

The latest SoS/Scotsman/ICM poll shows a narrowing of the gap between Yes and No, with further questions using the Wisdom approach. We also asked about voting intentions for the European elections this May. 

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ICM to undertake Business Banking Insight programme among SMEs

ICM to undertake Business Banking Insight programme among SMEs

ICM has been commissioned by the Federation and Small Businesses and the British Chambers of Commerce to conduct a major research programme among small and medium-sized UK businesses (SMEs). The survey, which originated...

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Guardian Poll - March 2014

Guardian Poll - March 2014

The March Guardian/ICM poll shows the Conservatives edging back closer to Labour, with the opposition’s lead narrowing to 3-points. Labour is unchanged on 38%, with the Conservatives up one on 35%, and the Liberal...

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A fifth of SMEs plan to take on apprentices in the next year

A fifth of SMEs plan to take on apprentices in the next year

New research conducted by ICM on behalf of National Apprenticeship Service reveals that a fifth (20%) of SMEs and 37% of large businesses plan to take on one or more apprentices in the next 12 months. About a third (32%) of...

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