Hide

Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

EU intervention in Ukraine

EU intervention in Ukraine

An ICM poll on behalf of the Russian news agency Rossiya Segodnya, exploring the idea of the European Union intervening in the Ukraine Crisis. Opinions from three European nations; Great Britain, France and Germany shows...

Read
ICM/Sunday Telegraph Wisdom Index - October 2014

ICM/Sunday Telegraph Wisdom Index - October 2014

The Wisdom Index is following orthodox polls in showing improved Conservative election prospects, but not by enough for the party to move ahead of Labour. The Conservatives are on 30% a fraction behind Labour on 32% (-1)....

Read
Guardian poll – October 2014

Guardian poll – October 2014

The UKIP surge in the aftermath of their impressive performances in Clacton and in Heywood & Middleton by-elections amounts to 5-points in the latest ICM/Guardian monthly poll. Nigel Farage’s party jump to 14%,...

Read
Guardian leaders poll - October 2014

Guardian leaders poll - October 2014

The conference season’s biggest moment was probably Ed Miliband apparently ‘forgetting’ to mention immigration or the debt in his signature speech to Labour supporters, for which he has been routinely...

Read
51% - loyalty cards are about more than money off

51% - loyalty cards are about more than money off

An ICM poll for Retail Week found that 51% of consumers agree that loyalty cards are not just for the money off, they have lots of other benefits as well. Amongst those who had 3 or more loyalty cards that figure rose to...

Read
One in 20 drivers don't wear a seatbelt

One in 20 drivers don't wear a seatbelt

More than 30 years on from the introduction of compulsory seatbelts, new research conducted by ICM for LV= car insurance shows that one in 20 (6%) drivers say they still do not always wear one and close to one in 10...

Read
BBC Wales Poll September 2014

BBC Wales Poll September 2014

In the wake of the Scottish Independence referendum a week ago, an ICM/BBC Wales poll has found support for an independent Wales is at its lowest ever level recorded by ICM, with just 3% of Welsh people wanting the nation to...

Read
‘Brand Britain’ has been damaged say 21%

‘Brand Britain’ has been damaged say 21%

Moments after the result of last week’s Scottish Independence Referendum was in, ICM asked how the British public felt the result would impact British businesses and brands. There’s no question the closeness of...

Read
Final Scotsman Independence Poll - September 2014

Final Scotsman Independence Poll - September 2014

The final Scotsman/ICM poll in advance of the Scottish independence referendum predicts a narrow victory for the Better Together team, by a 4-point margin 52% vs 48%. This confirms the results of a slew of recent polls,...

Read
Guardian poll - September 2014

Guardian poll - September 2014

With the Scottish independence referendum only days away, it seems easy to forget that Westminster is now approaching the final party conference season before a General Election that is only eight months away. At this point...

Read
Sun on Sunday Independence Referendum poll

Sun on Sunday Independence Referendum poll

The ICM/Sun on Sunday poll looks at views of Scottish independence from south of the Border; to what extent to people in England and Wales concur with Scots as the independence referendum goes to the wire? Across England...

Read