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Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

Parents admit to maths struggle

Parents admit to maths struggle

New research conducted by ICM for Carol Vorderman's online maths school ‘The Maths Factor’ found that 2/3 (66%) of parents feel that confidence in maths is one of the most important objectives for their...

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The toxic consumer - part 1

The toxic consumer - part 1

ICM recently ran some research into how consumers use social media to communicate with brands, and in particular how they complain about products and service-related issues. The objective of the research was to identify if...

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The toxic consumer - part 2

The toxic consumer - part 2

If you read my first blog ‘Meet the Toxic Consumer’ you’ll know that some recent research we ran for Marketing Week identified 250,000 consumers in the UK who use social media with the specific intention of...

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Framing, feeling, voting

Framing, feeling, voting

At ICM, we took a step back to look at the some of the dynamics of the Scottish independence referendum. Let’s look at the use of two specific methods of influence, how they were deployed by each campaign and what the...

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The cutting room floor

The cutting room floor

When the sun is shining and there is peace in the world, the specialist advertising market researcher would script test an advert in groups, neurotest and worm test the advert to make sure that it is optimised, that the...

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EU intervention in Ukraine

EU intervention in Ukraine

An ICM poll on behalf of the Russian news agency Rossiya Segodnya, exploring the idea of the European Union intervening in the Ukraine Crisis. Opinions from three European nations; Great Britain, France and Germany shows...

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ICM/Sunday Telegraph Wisdom Index - October 2014

ICM/Sunday Telegraph Wisdom Index - October 2014

The Wisdom Index is following orthodox polls in showing improved Conservative election prospects, but not by enough for the party to move ahead of Labour. The Conservatives are on 30% a fraction behind Labour on 32% (-1)....

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Guardian poll – October 2014

Guardian poll – October 2014

The UKIP surge in the aftermath of their impressive performances in Clacton and in Heywood & Middleton by-elections amounts to 5-points in the latest ICM/Guardian monthly poll. Nigel Farage’s party jump to 14%,...

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Guardian leaders poll - October 2014

Guardian leaders poll - October 2014

The conference season’s biggest moment was probably Ed Miliband apparently ‘forgetting’ to mention immigration or the debt in his signature speech to Labour supporters, for which he has been routinely...

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51% - loyalty cards are about more than money off

51% - loyalty cards are about more than money off

An ICM poll for Retail Week found that 51% of consumers agree that loyalty cards are not just for the money off, they have lots of other benefits as well. Amongst those who had 3 or more loyalty cards that figure rose to...

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One in 20 drivers don't wear a seatbelt

One in 20 drivers don't wear a seatbelt

More than 30 years on from the introduction of compulsory seatbelts, new research conducted by ICM for LV= car insurance shows that one in 20 (6%) drivers say they still do not always wear one and close to one in 10...

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