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Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

BBC Wales Poll September 2014

BBC Wales Poll September 2014

In the wake of the Scottish Independence referendum a week ago, an ICM/BBC Wales poll has found support for an independent Wales is at its lowest ever level recorded by ICM, with just 3% of Welsh people wanting the nation to...

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‘Brand Britain’ has been damaged say 21%

‘Brand Britain’ has been damaged say 21%

Moments after the result of last week’s Scottish Independence Referendum was in, ICM asked how the British public felt the result would impact British businesses and brands. There’s no question the closeness of...

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Final Scotsman Independence Poll - September 2014

Final Scotsman Independence Poll - September 2014

The final Scotsman/ICM poll in advance of the Scottish independence referendum predicts a narrow victory for the Better Together team, by a 4-point margin 52% vs 48%. This confirms the results of a slew of recent polls,...

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Guardian poll - September 2014

Guardian poll - September 2014

With the Scottish independence referendum only days away, it seems easy to forget that Westminster is now approaching the final party conference season before a General Election that is only eight months away. At this point...

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Sun on Sunday Independence Referendum poll

Sun on Sunday Independence Referendum poll

The ICM/Sun on Sunday poll looks at views of Scottish independence from south of the Border; to what extent to people in England and Wales concur with Scots as the independence referendum goes to the wire? Across England...

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Sunday Telegraph Independence Referendum poll

Sunday Telegraph Independence Referendum poll

The ICM/Sunday Telegraph poll shows the biggest Yes share of the independence referendum campaign, with 54% reporting an intention to vote yes; 46% say no.   The poll is undoubtedly a surprise, but actually does sit...

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Guardian Scotland Independence Referendum poll

Guardian Scotland Independence Referendum poll

The first and only classically conducted ICM telephone poll of the Scottish Independence referendum confirms the remarkable growing belief that there will be an unprecedented level of turnout in the referendum. 88% say they...

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National job confidence higher than 12 months ago

National job confidence higher than 12 months ago

The fourth quarterly National Careers Service Job Confidence Index* shows that the overall job confidence has increased since the Index was first published in August 2013. While the Index is consistent with the figure...

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A third of over 65 workers retirement uncertainty

A third of over 65 workers retirement uncertainty

Almost of third (30%) of people aged 65 or over who are still working say they have no idea when they will retire. Whilst most 25-34 expect to retire when they are 60, a further 32% of this age group say they also do...

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6 in 10 - no decrease in foreign student numbers

6 in 10 - no decrease in foreign student numbers

A majority of the British public would oppose measures to cut the number of international students, according to an ICM survey conducted on behalf of British Future. Nearly six in ten Britons (59%) believe that the...

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Salmond-Darling Independence Referendum Debate 2

Salmond-Darling Independence Referendum Debate 2

Alex Salmond won the second Scottish independence debate against Alistair Darling by a convincing margin according to a instant post debate survey conducted by ICM for The Guardian. Among a sample of 505 adults in Scotland...

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