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Media Centre

Disclosure and transparency are central to ICM’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM will publish every poll onto this section of our website.

ISIS poll for Rossiya Segodnya

ISIS poll for Rossiya Segodnya

An ICM poll on behalf of the Russian news agency Rossiya Segodnya tested the awareness of the group ISIS (previously known as the Islamic State of Iraq and Levant), in three European nations; Great Britain,...

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Scottish Independence Poll - August 2014

Scottish Independence Poll - August 2014

In the penultimate ICM poll for the Scotland on Sunday before the Independence referendum on September 18th, ICM reveals that previously uncertain minds are now being made up, with the Don’t Knows beginning to join one...

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Guardian Poll - August 2014

Guardian Poll - August 2014

There’s an old cliché that a divided party never pleases the public, a line that the latest Guardian/ICM poll once again sustains. The Conservatives one-point lead last month was both small and short lived, with...

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41% of fans say football clubs 'not run well'

41% of fans say football clubs 'not run well'

Findings from two recent ICM surveys have found that only 18% of English football fans believe that clubs are well run financially, with 41% stating that they are not. These figures increase when focusing on season...

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51% say longer Sunday hours would benefit high st

51% say longer Sunday hours would benefit high st

An ICM poll for Retail Week magazine found that 51% of consumers in England and Wales believe that allowing shops to open for longer on Sundays will bring more people in to the high street, benefiting all traders. 56% of...

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Salmond vs Darling Independence Referendum debate

Salmond vs Darling Independence Referendum debate

Alastair Darling emerged as a semi-clear winner of the Scottish Independence debate, convincing 56% of the 512 survey participants that he was the better man on the night. 44% opted for Salmond.   Darling performed...

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Wide support for measures against Russia

Wide support for measures against Russia

Findings from the latest ICM survey conducted for The Sunday Telegraph show strong public support for Britain, the EU and the US to take measures against Russia in response to its alleged complicity in the shooting down of...

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 Electoral Commission post-election research

Electoral Commission post-election research

Following the elections on 22 May 2014, ICM conducted a public opinion survey on behalf of the Electoral Commission to establish the public’s views on electoral issues such as registration and turnout, knowledge and...

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Guardian Poll – July 2014

Guardian Poll – July 2014

For the second month in the last three, the Conservatives sneak into a fractional lead in the Guardian series, swapping a 1-point deficit for a 1-point lead. The Conservatives stand on 34% (+3) with Labour also up one, but...

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Scottish Independence Poll - July 2014

Scottish Independence Poll - July 2014

The latest ICM poll for Scotsman Publications shows headline voting figures of Yes 34%, No 45% and Don’t Knows on 21%. No are slightly up (2-points) on our June poll, while Yes down a corresponding 2-points. Once the...

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'British values' should be taught in schools

'British values' should be taught in schools

New research from ICM conducted for the British Future think tank has found that an overwhelming majority, nearly 9 in 10 (87%) think that ‘British values’ should be taught in UK schools. At present, only half...

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