The ICM Face to Face omnibus runs every week with 1000 or 2000 adults, nationally representative of Great Britain, aged 15+.
Interviews are conducted Face-to-face, in home, with respondents. This provides the ability to show stimulus such as images, video and sound clips for proposition testing.
Methodology:
• CAPI (Computer Assisted Personal Interviewing);
• 1000/2000 adults aged 15+ representative of GB;
• interviewing areas are selected on a random location basis; and
• quotas are set on age, gender and, region data is weighted to be nationally representative of the profile of GB adults.
• Data is weighted to be nationally representative of the profile of GB adults;
• Northern Ireland interviews are available upon request.
Timings
ICM’s Face to Face omnibus runs every week. Questions are required on Tuesday and there is a 12 day turnaround with data available on the following Monday.
Costs for ICM’s Face to Face omnibus are based on length of interview, i.e. the time it takes for respondents to answer the questions. There are no set up fees or minimum charges. Please contact us for further information and a guide to costs.
To contact the team for a quotation or more information, please call +44 (0)20 7845 8345 or email omnibus@icmresearch.com.
ICM is a member of the British Polling Council and abides by its rules. For further information please visit www.britishpollingcouncil.org
