ICM’s heritage in polling accuracy ensures that our clients do not have to wonder how their crisis may be affecting their brand or even the bottom line. We can help predict how the public may respond to a crisis, measuring the effect of the crisis while it is happening and testing strategies or messages to remedy any damage.
The ICM crisis management team is able to provide high quality, accurate and strategic research within very tight timeframes, either across the globe or in just one key market. Each crisis is different, so we tailor a bespoke response to the client’s individual needs.
We can help our clients minimise the damage by doing one or more of:
- Gaming out the possibilities – Using carefully designed qualitative and quantitative techniques to play out potential crises and their ideal solutions ahead of any issues actually arising.
- Measuring and tracking a crisis – Depending on the nature of the crisis and the client, we can rapidly deploy daily tracking or regular dips to understand its impact, using either our online or telephone services.
- Remedying the damage – ICM’s crisis team makes sure that our clients’ response to a crisis is the right one, from advanced message testing and message highlight through to speech pre-testing.
For a confidential discussion about how we can help, get in touch today. Call on +1 212 866-2234 in the US, or +44 (0)20 7845 8336 in the UK or email crisis@icmresearch.com
