Clear thinking in a complex world

Consumer Ethnography

March 29, 2011

An example of an ethnography of a consumer’s daily London commute – the feelings it generates and the different media used to get through it.

Share

This entry was posted in Film Services, Qualitative. Bookmark the permalink.

Comments are closed.

Commission on Devolution in Wales

March 16, 2012

ICM’s latest research measures attitudes towards the Welsh government’s tax and borrowing powers amongst adults in Wales. The survey, conducted on behalf of The Commission... more

loyalty thumb small

What do customers really want from loyalty schemes?

February 6, 2012

With several major companies overhauling their loyalty programmes, 2012 looks like it will be the year when marketers ask if their loyalty programmes are doing... more

Scottish Independence Poll for The Sunday Telegraph

January 15, 2012

In a poll that focusses on the potentially historic decision of Scots to vote for independence for Scotland, we compare and contrast the... more

Beautiful young business woman with a cold blowing nose

The online self-care generation reports back

November 17, 2011

As there seem to be more and more places these days where you can buy a remedy for a headache, cough, cold or other minor... more

recommendation-thumb

Recommendation Blue Touch Paper

August 11, 2011

Every brand would like people to say great things about it. But people are more likely to moan about their negative experiences, aren’t... more

FILM SERVICES film small

July Poll for The Guardian – video

July 19, 2011

ICM’s Martin Boon talks about the results and implications of the July Poll for The Guardian

© ICM Research Ltd 2011.

Expertise

Sectors

Services