Clear thinking in a complex world
Wales

Commission on Devolution in Wales
March 16, 2012

ICM’s latest research measures attitudes towards the Welsh government’s tax and borrowing powers amongst adults in Wales. The survey, conducted on behalf of The Commission… more

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What do customers really want from loyalty schemes?
February 6, 2012

With several major companies overhauling their loyalty programmes, 2012 looks like it will be the year when marketers ask if their loyalty programmes are doing… more

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The online self-care generation reports back
November 17, 2011

As there seem to be more and more places these days where you can buy a remedy for a headache, cough, cold or other minor… more

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Recommendation Blue Touch Paper
August 11, 2011

Every brand would like people to say great things about it. But people are more likely to moan about their negative experiences, aren’t… more

Metro Bank Blue Touch Paper
April 6, 2011

Metro Bank, the first high street bank to launch for over 100 years, is doing a great job in promoting the brand and getting people… more

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Consumer Ethnography
March 29, 2011

An example of an ethnography of a consumer’s daily London commute – the feelings it generates and the different media used… more

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Qualitative overview
March 26, 2011

We use qualitative research to help cut through complex data and create a multidimensional view of people’s lives. We talk to people in different ways… more

Accompanied shopping
March 17, 2011

An accompanied shop through a branch of H&M reveals one consumer’s opinion on layout and product presentation as well as the… more

Video Diaries
March 3, 2011

Video diary – A member of the govt and social team gives his personal view of his team’s busy week

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Android Blue Touch Paper – Video
January 6, 2011

Many commentators predicted that 2010 would be the year that Android established itself as a serious player among smartphone platforms. The reality is that Android’s… more

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