Clear thinking in a complex world
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What do customers really want from loyalty schemes?
February 6, 2012

With several major companies overhauling their loyalty programmes, 2012 looks like it will be the year when marketers ask if their loyalty programmes are doing… more

Scotland

Scottish Independence Poll for The Sunday Telegraph
January 15, 2012

In a poll that focusses on the potentially historic decision of Scots to vote for independence for Scotland, we compare and contrast the… more

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Recommendation Blue Touch Paper
August 11, 2011

Every brand would like people to say great things about it. But people are more likely to moan about their negative experiences, aren’t… more

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July Poll for The Guardian – video
July 19, 2011

ICM’s Martin Boon talks about the results and implications of the July Poll for The Guardian

AV Prediction Poll for The Guardian
May 5, 2011

The referendum on the potential introduction of the Alternative Vote is the first national referendum in the UK since 1975. ICM… more

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Vox pops
April 9, 2011

Metro Bank Blue Touch Paper
April 6, 2011

Metro Bank, the first high street bank to launch for over 100 years, is doing a great job in promoting the brand and getting people… more

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Consumer Ethnography
March 29, 2011

An example of an ethnography of a consumer’s daily London commute – the feelings it generates and the different media used… more

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Film services overview
March 26, 2011

ICM Film Services bring insights to life. A few minutes of expertly edited video can make the difference between a good research project and a… more

Accompanied shopping
March 17, 2011

An accompanied shop through a branch of H&M reveals one consumer’s opinion on layout and product presentation as well as the… more

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