Clear thinking in a complex world
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Appy Christmas
December 17, 2012

ICM’s latest research reveals that just under one third (28%) of people will download a Christmas-related App before 25th December, with the under 35s and… more

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Five ways customer discussions have helped Aviva
August 29, 2012

In this paper ICM’s Dr. Tom Wormald explores five ways in which the Aviva Live online research community has helped Aviva understand how customers perceive its brand… more

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Who knows what Google+ is?
November 24, 2011

From a poll of 2,010 people, 61 per cent of British adults claim to know Google+ and 17 per cent say they use, but further… more

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Opinion – Does Google really rule the web?
August 15, 2011

In mid-July several tech websites ran a story about socl.com, which for a brief while contained a landing page for a service called Tulalip, owned… more

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Understanding social media curators
July 13, 2011

Just one in five consumers who follow or ‘Like‘ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of… more

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Digital Research
June 20, 2011

Because of the complexity and scale of online activity, ICM has developed a digital research continuum to drive insight from passive listening through to active… more

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Editor’s view – the iCloud
June 13, 2011

“As details of Apple’s new iCloud service become clearer, the one thing that I really hope for is the ability to opt out. The iCloud… more

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A social insight
March 27, 2011

ICM is conducting location-based studies into how people use their mobile devices to access social media in their everyday lives, and how this feeds into… more

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Influencer (Social media) overview
March 26, 2011

ICM’s Influencer suite covers a range of research solutions for the digital age. We help clients use social media monitoring as a research tool as… more

Panels and communities overview
March 26, 2011

ICM’s panel and community platform NewVista brings advanced profiling, sampling and incentive management tools as well as an excellent panellist experience. This platform is also… more

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