Clear thinking in a complex world
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Only a quarter getting away this Easter
March 28, 2013

A recent study conducted by ICM showed that although 87% of Brits would like to be going on holiday this Easter, only 24% are actually… more

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Drivers underestimate alcohol units
December 11, 2012

ICM Research recently conducted a survey on behalf of LV= car insurance, interviewing 2028 GB adults. The research revealed that the majority of drivers tend… more

mobile driver

A third of drivers use mobiles behind the wheel
November 23, 2012

An ICM survey conducted among 2010 GB adults between 17th – 18th October 2012 revealed that a third of all drivers use mobile phone handsets… more

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Gender Directive will increase driving costs for young
November 23, 2012

A fifth of parents believe that the Gender Directive will mean their children will have to give up driving. The recently passed EU Gender Directive… more

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The Power of Wisdom
November 16, 2012

ICM Director Martin Boon presented “The Power of Wisdom: the crowd’s ability to predict stuff” at the IJMR Research Methods Forum on 7th November 2012…. more

Black cab

Chatty cabbies
October 11, 2012

An ICM survey conducted among 1020 Londoners revealed that 2 in 5 (40%) of taxi users have felt obliged to make conversation with the driver… more

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Retail Week Poll- Fuel Duty Rise Postponed
July 6, 2012

In June came the good news for motorists that the government was to postpone the rise in fuel duty. Consequently, this month’s ICM poll for… more

car

18% plan to buy a car in the next six months
May 1, 2012

A recent survey conducted by ICM Research found that nearly a fifth (18%) of GB adults plan to buy a car in the next six… more

car

Millions drive without having had a recent eye test
March 16, 2012

In February ICM interviewed a sample of 2,008 18+ adults in Great Britain to find out their thoughts and experiences regarding driving and eyesight. Just… more

Mechanics working on a car 120

Car Maintenance Survey
January 11, 2012

Research shows that a third (34 per cent) of drivers wouldn’t buy a second hand car without a full service history.

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