Clear thinking in a complex world
Black cab

Chatty cabbies
October 11, 2012

An ICM survey conducted among 1020 Londoners revealed that 2 in 5 (40%) of taxi users have felt obliged to make conversation with the driver… more

guardianlogo

Guardian Olympic Poll August 2012
August 13, 2012

In addition to the regular Guardian monthly poll, ICM asked a small number of questions on the impact of perceived Olympic positivity on attitudes towards… more

the sunday telegraph

ICM/Sunday Telegraph Wisdom Index 3 – Aug 2012
August 13, 2012

The third instalment in the Wisdom Index for the Sunday Telegraph suggests that little has happened over the course of the last month to alter… more

Busy mum

‘Busy mums’ save time by going online
August 3, 2012

ICM Research interviewed 2047 GB adults aged 18+. Of these we identified 151 ‘Busy mums’; females aged 25 to 40 years with children in the… more

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Retail Week Poll- Milk prices
July 30, 2012

With all the media coverage of the price farmers are paid for milk this month, the July poll for Retail Week looks at supplier prices…. more

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Guardian Poll July 2012
July 24, 2012

The Guardian/ICM monthly poll is very much “as you were” in July, with the state of the parties exactly in line with June findings. Given… more

@Glowimages R179C_(29_of_19).

Retail Week Poll- Fuel Duty Rise Postponed
July 6, 2012

In June came the good news for motorists that the government was to postpone the rise in fuel duty. Consequently, this month’s ICM poll for… more

the sunday telegraph

ICM/Sunday Telegraph Wisdom Index 2 – June 2012
July 1, 2012

The second instalment of the pioneering ICM/Sunday Telegraph Wisdom Index shows precious little movement from last month, with Labour (-1) down to 38%, the Conservatives… more

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Guardian Poll – June 2012
June 26, 2012

The June poll for The Guardian shows a drop in support for both of the main two parties, but the lead remaining stable at a… more

the sunday telegraph

ICM/Sunday Telegraph Wisdom Index
June 3, 2012

The first ever instalment of the ICM/Sunday Telegraph Wisdom Index reveals that the public do think that Labour holds a material lead over the Conservatives… more

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