Clear thinking in a complex world
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Retail Week Poll- Price Matching Schemes
March 29, 2013

Asda, Sainsbury’s and Tesco all now have price-matching schemes, comparing their prices to those of competitors and making various claims around price. In March ICM… more

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Only a quarter getting away this Easter
March 28, 2013

A recent study conducted by ICM showed that although 87% of Brits would like to be going on holiday this Easter, only 24% are actually… more

surf phone

Eight in ten worried about mobile phone cost whilst abroad
March 12, 2013

ICM recently conducted a survey on mobile phone usage whilst abroad on behalf of Fishburn-Hedges for BT. The research showed that only 7% of those… more

Internet

Nearly a quarter would pay more for home with good broadband
February 28, 2013

Research conducted by ICM Research finds that nearly a third (30%) said that a good broadband signal is likely to affect their decision when it… more

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Students risk involvement in money laundering
February 27, 2013

Research conducted by ICM on behalf of Financial Fraud Action finds that 19% of students who have been approached to be a Money Mule have… more

manager

12% say their boss behaved inappropriately in the last year
February 21, 2013

ICM Research recently conducted a survey to find about bosses’ behaviour all over Britain. Over one in ten (12%) said their boss had behaved inappropriately… more

first aid

Over 90% of secondary school pupils would like to learn first aid
February 19, 2013

ICM recently conducted research into first aid skills amongst secondary school students aged 11-16 across England and Wales on behalf of the British Red Cross…. more

scales

Over half consider themselves to be overweight
February 19, 2013

ICM recently conducted a survey that revealed over half (52%) of people consider themselves to be overweight, and only 4% think they are underweight. Furthermore,… more

letters

Language survey
February 14, 2013

ICM recently conducted a survey on the use of language by companies in different sectors with a range of customer types. The study (conducted for… more

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The Death of the High Street – Who’s next?
February 4, 2013

In recent months we have seen an almost constant stream of bad news from the High Street as major chains such as Comet, Jessops &… more

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