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First Contact Care Research
June 19, 2013

Action for Sick Children (ASC) commissioned ICM to undertake an integrated quantitative and qualitative research project in order to explore the actions taken by parents,… more

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Dental pilot evaluation
October 16, 2012

Research conducted by ICM on behalf of the Department of Health (DH) show dentists are putting a firm focus on more preventative dental care and… more

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Guardian Poll September 2012
September 26, 2012

The September 2012 Guardian Poll shows reveals a yawning 10-point lead for Labour, making it the first double digit lead since Iain Duncan-Smith was leading… more

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Five ways customer discussions have helped Aviva
August 29, 2012

In this paper ICM’s Dr. Tom Wormald explores five ways in which the Aviva Live online research community has helped Aviva understand how customers perceive its brand… more

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Friends Provident International Investor Confidence index
March 9, 2012

ICM has been working with Friends Provident International (FPI) since the inception of their Investor Confidence Index, which measures sentiment of investors in Hong Kong,… more

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2 in 3 Facebook gamers are women
February 23, 2012

Most gamers in the UK play just because games are a good way to pass the time.  This is true for everything from Cityville on… more

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Understanding social media curators
July 13, 2011

Just one in five consumers who follow or ‘Like‘ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of… more

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ICM Patient-Doctor Global Assessment – UK Report 2011
February 1, 2011

Global health report in association with the Worldwide Independent Network of Market Research. 22,581 global respondents were asked about their experiences after having visited the… more

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Blue Touch Paper – Android – January 2011
January 6, 2011

Many commentators predicted that 2010 would be the year that Android established itself as a serious player among smartphone platforms. The reality is that Android’s… more

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Blue Touch Paper Metro Bank
October 1, 2010

Metro Bank, the first high street bank to launch for over 100 years, is doing a great job in promoting the brand and getting people… more

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