Clear thinking in a complex world
Child phone

Parental attitudes to mobile safety
October 11, 2012

An ICM survey of 1500 parents of children aged between 5 and 16 years reveals that all parents are prepared to buy their child a… more

Christmas presents

Retail Week Poll- Christmas 2012
October 8, 2012

Christmas is fast approaching and the September poll for Retail Week asks consumers about their planned spending habits for Christmas 2012. Having asked these questions… more

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Guardian Poll September 2012
September 26, 2012

The September 2012 Guardian Poll shows reveals a yawning 10-point lead for Labour, making it the first double digit lead since Iain Duncan-Smith was leading… more

the sunday telegraph

ICM/Sunday Telegraph Wisdom Index 4 – Sept 2012
September 24, 2012

The Wisdom Index again points to the Liberal Democrats performing better in a prospective General Election than convention polls, with Nick Clegg’s ‘apology’ over the… more

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Retail Week Poll- Fairtrade/ethical shopping
September 7, 2012

ICM’s August poll for Retail Week looks at Fairtrade/ethical shopping, and the movements in this area over the last year. Whilst over half of consumers… more

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Guardian Poll August 2012
August 29, 2012

It’s very much “as you were” with the latest Guardian/ICM poll being the 4th consecutive month where the lead has been 5-points, and the 3rd… more

tom thumb

Five ways customer discussions have helped Aviva
August 29, 2012

In this paper ICM’s Dr. Tom Wormald explores five ways in which the Aviva Live online research community has helped Aviva understand how customers perceive its brand… more

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Guardian Olympic Poll August 2012
August 13, 2012

In addition to the regular Guardian monthly poll, ICM asked a small number of questions on the impact of perceived Olympic positivity on attitudes towards… more

the sunday telegraph

ICM/Sunday Telegraph Wisdom Index 3 – Aug 2012
August 13, 2012

The third instalment in the Wisdom Index for the Sunday Telegraph suggests that little has happened over the course of the last month to alter… more

Busy mum

‘Busy mums’ save time by going online
August 3, 2012

ICM Research interviewed 2047 GB adults aged 18+. Of these we identified 151 ‘Busy mums’; females aged 25 to 40 years with children in the… more

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