Clear thinking in a complex world
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ICM launches Rapid Response polling
April 18, 2013

ICM Research is launching Rapid Response a new polling offer that will deliver same-day results on breaking national news stories. The results of the first… more

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Contactless Payment: When will it take off?
December 14, 2012

Did you know that contactless payment cards were launched in the same year as the first iPhone? Why has contactless payment not taken… more

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The Power of Wisdom
November 16, 2012

ICM Director Martin Boon presented “The Power of Wisdom: the crowd’s ability to predict stuff” at the IJMR Research Methods Forum on 7th November 2012…. more

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Five ways customer discussions have helped Aviva
August 29, 2012

In this paper ICM’s Dr. Tom Wormald explores five ways in which the Aviva Live online research community has helped Aviva understand how customers perceive its brand… more

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Opinion – Does Google really rule the web?
August 15, 2011

In mid-July several tech websites ran a story about socl.com, which for a brief while contained a landing page for a service called Tulalip, owned… more

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Digital Research
June 20, 2011

Because of the complexity and scale of online activity, ICM has developed a digital research continuum to drive insight from passive listening through to active… more

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Innovation overview
March 26, 2011

ICM’s suite of methodologies help clients to launch successful products. We work with clients throughout the product development process from concept generation techniques through to… more

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Blue Touch Paper – Android – January 2011
January 6, 2011

Many commentators predicted that 2010 would be the year that Android established itself as a serious player among smartphone platforms. The reality is that Android’s… more