Clear thinking in a complex world
tom thumb

Five ways customer discussions have helped Aviva
August 29, 2012

In this paper ICM’s Dr. Tom Wormald explores five ways in which the Aviva Live online research community has helped Aviva understand how customers perceive its brand… more

Hourglass sand timer on black

Crisis Management Services
December 14, 2011

ICM’s heritage in polling accuracy ensures that our clients do not have to wonder how their crisis may be affecting their brand or even the… more

recommendation-thumb

Recommendation Blue Touch Paper
August 11, 2011

Every brand would like people to say great things about it. But people are more likely to moan about their negative experiences, aren’t… more

INFLUENCER blog

Understanding social media curators
July 13, 2011

Just one in five consumers who follow or ‘Like‘ brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of… more

Editor

Editor’s view – ICANN Ruling Makes For Busy Lawyers
June 20, 2011

“ICANN is the organisation that controls the naming system for internet addresses, specifically the suffixes like ‘.com’ and ‘.net’. They have just voted to remove… more

BRAND COMMUNICATIONS whispering small

Brand communications overview
March 26, 2011

ICM has techniques to test and evaluate communications in a variety of media for clients. Creativity testing & development Campaign evaluation Ad effectiveness Brand equity… more

calculator

Blue Touch Paper Metro Bank
October 1, 2010

Metro Bank, the first high street bank to launch for over 100 years, is doing a great job in promoting the brand and getting people… more

shopping bags

Brand Health Check – September 2010
September 1, 2010

Brand health check research on Blacks Leisure, with expert analysis from ICM’s Michelle Hesse. Please click here to view the Brand Health Check – September… more

BRAND COMMUNICATIONS PR small

Promotional Marketing – September 2010
September 1, 2010

Please click to view the Promotional Marketing – September 2010 (PDF)

FSB-ICM ‘Voice of Small Business’ Annual Survey Report – February 2010
February 1, 2010

Please click to view the FSB-ICM ‘Voice of Small Business’ Annual Survey Report – February 2010 (PDF)

  1. Pages:
  2. 1
  3. 2