calculator

Blue Touch Paper Metro Bank

Metro Bank, the first high street bank to launch for over 100 years, is doing a great job in promoting the brand and getting people inside the branch to have a look, but ICM recent research has found that without a massive high street presence and rates that ‘wow’, Metro Bank may face problems in attracting ‘main account’ customers.

Please click to view the Blue Touch Paper Metro Bank (PDF)

This entry was posted in Brand communications, Financial Services, Papers, Qualitative and tagged . Bookmark the permalink.

Comments are closed.