Research conducted by ICM reveals that the average household in Great Britain now watches TV on 4 and a half separate devices. This is largely down to the growth of people watching TV on mobile devices such as their smartphone and tablets, the average household has 1 of either.
25% of people watch TV outside their homes on their mobile devices. The use of these devices is set to grow even more in the coming year as 21% of the people surveyed said they are most like to invest in to one of them in the next 12 months.
ICM online omnibus contacted 2611 respondents between the 20th -23rd of January
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