What future for the British brand?

In the event of Scottish independence a third of Britons are less likely to deal with companies based in Scotland.

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

MRS Awards

ICM Research is proud to be a MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Digital Impact Awards

ICM Research is proud to have won Bronze at Digital Impact Awards 2013: Best Use of Digital to an Internal Audience.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

Pulse of the Nation

The Pulse of the Nation from ICM is the most flexible and cost-effective online omnibus service in the UK

Contactless Payment

Fresh research from ICM suggests that contactless payment is really starting to gain momentum -- especially in London.

Clear thinking in a complex world

ICM’s clients act with confidence.

They have a research partner that brings clear-cut insight to the table. A full service agency that works fast.  With imagination. With rigour. One that works with brands like the BBC, Aviva, Sainsbury’s, The Guardian and Vodafone. One that wants to work with you. Take a look at our work to find out what we can do for you.

The latest from ICM Research

Guardian Poll – July 2014

Guardian Poll – July 2014

For the second month in the last three, the Conservatives sneak into a fractional lead in the Guardian series, swapping...

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Scottish Independence Poll - July 2014

Scottish Independence Poll - July 2014

The latest ICM poll for Scotsman Publications shows headline voting figures of Yes 34%, No 45% and Don’t Knows on...

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9 in 10 think 'British values' should be taught in schools

9 in 10 think 'British values' should be taught in

New research from ICM conducted for the British Future think tank has found that an overwhelming majority, nearly 9 in...

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Employers - 'helping young into work is a must do'

Employers - 'helping young into work is a must do'

ICM Research recently conducted a study amongst 501 employers in England which reveals that over four in ten (43%) of...

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40% want increased work hours flexibility

40% want increased work hours flexibility

Research conducted by ICM on behalf of Timewise reveals two in five (40%) full time employees want increased...

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UK lags behind Europe on breast cancer survival

UK lags behind Europe on breast cancer survival

Only a quarter of Brits are aware that UK breast cancer survival is worse than European neighbours. UK lags behind...

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BBC Wales - State of the Nation Poll

BBC Wales - State of the Nation Poll

Our latest BBC Wales poll reveals how Wales has formed a view of its Assembly Government 15 years on from setting up,...

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Guardian Poll - June 2014

Guardian Poll - June 2014

The Guardian/ICM June poll continues the general story is that UKIP continues to shake things up among the mainstream...

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Guardian post-recession Britain poll

Guardian post-recession Britain poll

This poll represented a mini State of the Nation project, focussing on where Britain’s stand financially as we...

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Scottish Independence Poll - June 2014

Scottish Independence Poll - June 2014

The latest Scotland on Sunday / Scotsman poll shows a slight narrowing of the gap between Yes and No, with 55% of Scots...

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New 03 service number changes failing to reassure consumers

New 03 service number changes failing to reassure

On Friday the 13th of June the Government introduced the Consumer Rights Directive,...

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Business Banking Insight

Business Banking Insight

Groundbreaking Government-backed survey reveals levels of business satisfaction with UK banks. Business assessment...

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Twickenham Poll

Twickenham Poll

Full data for poll conducted on behalf of Lord Oakeshott in the political constituency of Twickenham. 

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Inverness Poll

Inverness Poll

A political poll conducted on behalf of Lord Oakeshott in the political constituency of Inverness, Nairn, Badenoch...

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Liberal Democrat constituency polling

Liberal Democrat constituency polling

ICM has been commissioned by Lord Oakeshott to conduct four polls in Liberal Democrat constituencies, each of...

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Sunday Telegraph pre-European elections poll

Sunday Telegraph pre-European elections poll

In the final ICM/Sunday Telegraph poll before the European elections, a fairly close three horse race has emerged, with...

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Scottish Independence Poll - May 2014

Scottish Independence Poll - May 2014

The latest ICM/Scotland on Sunday/Scotsman poll seems something of a reversal in the advance of Yes, with their share...

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M-commerce: apps falling behind mobile websites

M-commerce: apps falling behind mobile websites

M-commerce is growing and becoming increasingly important to brands and consumers. With most people now using...

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Guardian Poll - May 2014

Guardian Poll - May 2014

With the European elections just over a week away, the political landscape is being blown by swirling winds, throwing...

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More than a quarter not including family in retirement planning

More than a quarter not including family in retire

New research from ICM has found that millions of over-55s are failing to include their family in important decisions...

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