Scottish Independence Referendum

All the latest ICM polls on the Scottish Independence Referendum #indyref 

Pulse of the Nation

The Pulse of the Nation from ICM is the most flexible and cost-effective online omnibus service in the UK

What future for the British brand?

In the event of Scottish independence a third of Britons are less likely to deal with companies based in Scotland.

MRS Awards

ICM Research is proud to be a MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

Digital Impact Awards

ICM Research is proud to have won Bronze at Digital Impact Awards 2013: Best Use of Digital to an Internal Audience.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

Contactless Payment

Fresh research from ICM suggests that contactless payment is really starting to gain momentum -- especially in London.

Clear thinking in a complex world

ICM’s clients act with confidence.

They have a research partner that brings clear-cut insight to the table. A full service agency that works fast.  With imagination. With rigour. One that works with brands like the BBC, Aviva, Sainsbury’s, The Guardian and Vodafone. One that wants to work with you. Take a look at our work to find out what we can do for you.

The latest from ICM Research

The toxic consumer - part 1

The toxic consumer - part 1

ICM recently ran some research into how consumers use social media to communicate with brands, and in particular how...

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The toxic consumer - part 2

The toxic consumer - part 2

If you read my first blog ‘Meet the Toxic Consumer’ you’ll know that some recent research we ran for...

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Parents admit to maths struggle

Parents admit to maths struggle

New research conducted by ICM for Carol Vorderman's online maths school ‘The Maths Factor’ found that...

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Framing, feeling, voting

Framing, feeling, voting

At ICM, we took a step back to look at the some of the dynamics of the Scottish independence referendum. Let’s...

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The cutting room floor

The cutting room floor

When the sun is shining and there is peace in the world, the specialist advertising market researcher would script test...

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EU intervention in Ukraine

EU intervention in Ukraine

An ICM poll on behalf of the Russian news agency Rossiya Segodnya, exploring the idea of the European Union intervening...

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ICM/Sunday Telegraph Wisdom Index - October 2014

ICM/Sunday Telegraph Wisdom Index - October 2014

The Wisdom Index is following orthodox polls in showing improved Conservative election prospects, but not by enough for...

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Guardian poll – October 2014

Guardian poll – October 2014

The UKIP surge in the aftermath of their impressive performances in Clacton and in Heywood & Middleton by-elections...

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Guardian leaders poll - October 2014

Guardian leaders poll - October 2014

The conference season’s biggest moment was probably Ed Miliband apparently ‘forgetting’ to mention...

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51% - loyalty cards are about more than money off

51% - loyalty cards are about more than money off

An ICM poll for Retail Week found that 51% of consumers agree that loyalty cards are not just for the money off, they...

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One in 20 drivers don't wear a seatbelt

One in 20 drivers don't wear a seatbelt

More than 30 years on from the introduction of compulsory seatbelts, new research conducted by ICM for LV= car...

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BBC Wales Poll September 2014

BBC Wales Poll September 2014

In the wake of the Scottish Independence referendum a week ago, an ICM/BBC Wales poll has found support for an...

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‘Brand Britain’ has been damaged say 21%

‘Brand Britain’ has been damaged say 21%

Moments after the result of last week’s Scottish Independence Referendum was in, ICM asked how the British public...

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Final Scotsman Independence Poll - September 2014

Final Scotsman Independence Poll - September 2014

The final Scotsman/ICM poll in advance of the Scottish independence referendum predicts a narrow victory for the Better...

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Guardian poll - September 2014

Guardian poll - September 2014

With the Scottish independence referendum only days away, it seems easy to forget that Westminster is now approaching...

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Sun on Sunday Independence Referendum poll

Sun on Sunday Independence Referendum poll

The ICM/Sun on Sunday poll looks at views of Scottish independence from south of the Border; to what extent to people...

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Sunday Telegraph Independence Referendum poll

Sunday Telegraph Independence Referendum poll

The ICM/Sunday Telegraph poll shows the biggest Yes share of the independence referendum campaign, with 54% reporting...

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Guardian Scotland Independence Referendum poll

Guardian Scotland Independence Referendum poll

The first and only classically conducted ICM telephone poll of the Scottish Independence referendum confirms the...

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A third of over 65 workers retirement uncertainty

A third of over 65 workers retirement uncertainty

Almost of third (30%) of people aged 65 or over who are still working say they have no idea when they will...

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National job confidence higher than 12 months ago

National job confidence higher than 12 months ago

The fourth quarterly National Careers Service Job Confidence Index* shows that the overall job confidence has increased...

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