What future for the British brand?

In the event of Scottish independence a third of Britons are less likely to deal with companies based in Scotland.

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

MRS Awards

ICM Research is proud to be a MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Digital Impact Awards

ICM Research is proud to have won Bronze at Digital Impact Awards 2013: Best Use of Digital to an Internal Audience.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

Pulse of the Nation

The Pulse of the Nation from ICM is the most flexible and cost-effective online omnibus service in the UK

Contactless Payment

Fresh research from ICM suggests that contactless payment is really starting to gain momentum -- especially in London.

Clear thinking in a complex world

ICM’s clients act with confidence.

They have a research partner that brings clear-cut insight to the table. A full service agency that works fast.  With imagination. With rigour. One that works with brands like the BBC, Aviva, Sainsbury’s, The Guardian and Vodafone. One that wants to work with you. Take a look at our work to find out what we can do for you.

The latest from ICM Research

Salmond-Darling Independence Referendum Debate 2

Salmond-Darling Independence Referendum Debate 2

Alex Salmond won the second Scottish independence debate against Alistair Darling by a convincing margin according to a...

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ISIS poll for Rossiya Segodnya

ISIS poll for Rossiya Segodnya

An ICM poll on behalf of the Russian news agency Rossiya Segodnya tested the awareness of the group ISIS...

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Scottish Independence Poll - August 2014

Scottish Independence Poll - August 2014

In the penultimate ICM poll for the Scotland on Sunday before the Independence referendum on September 18th, ICM...

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Guardian Poll - August 2014

Guardian Poll - August 2014

There’s an old cliché that a divided party never pleases the public, a line that the latest Guardian/ICM...

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41% of fans say football clubs 'not run well'

41% of fans say football clubs 'not run well'

Findings from two recent ICM surveys have found that only 18% of English football fans believe that clubs are well...

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51% say longer Sunday hours would benefit high st

51% say longer Sunday hours would benefit high st

An ICM poll for Retail Week magazine found that 51% of consumers in England and Wales believe that allowing shops to...

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Salmond vs Darling Independence Referendum debate

Salmond vs Darling Independence Referendum debate

Alastair Darling emerged as a semi-clear winner of the Scottish Independence debate, convincing 56% of the 512 survey...

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Wide support for measures against Russia

Wide support for measures against Russia

Findings from the latest ICM survey conducted for The Sunday Telegraph show strong public support for Britain, the EU...

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 Electoral Commission post-election research

Electoral Commission post-election research

Following the elections on 22 May 2014, ICM conducted a public opinion survey on behalf of the Electoral Commission to...

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Guardian Poll – July 2014

Guardian Poll – July 2014

For the second month in the last three, the Conservatives sneak into a fractional lead in the Guardian series, swapping...

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Scottish Independence Poll - July 2014

Scottish Independence Poll - July 2014

The latest ICM poll for Scotsman Publications shows headline voting figures of Yes 34%, No 45% and Don’t Knows on...

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'British values' should be taught in schools

'British values' should be taught in schools

New research from ICM conducted for the British Future think tank has found that an overwhelming majority, nearly 9 in...

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Employers - 'helping young into work is a must do'

Employers - 'helping young into work is a must do'

ICM Research recently conducted a study amongst 501 employers in England which reveals that over four in ten (43%) of...

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40% want increased work hours flexibility

40% want increased work hours flexibility

Research conducted by ICM on behalf of Timewise reveals two in five (40%) full time employees want increased...

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UK lags behind Europe on breast cancer survival

UK lags behind Europe on breast cancer survival

Only a quarter of Brits are aware that UK breast cancer survival is worse than European neighbours. UK lags behind...

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BBC Wales - State of the Nation Poll

BBC Wales - State of the Nation Poll

Our latest BBC Wales poll reveals how Wales has formed a view of its Assembly Government 15 years on from setting up,...

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Guardian Poll - June 2014

Guardian Poll - June 2014

The Guardian/ICM June poll continues the general story is that UKIP continues to shake things up among the mainstream...

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Guardian post-recession Britain poll

Guardian post-recession Britain poll

This poll represented a mini State of the Nation project, focussing on where Britain’s stand financially as we...

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Scottish Independence Poll - June 2014

Scottish Independence Poll - June 2014

The latest Scotland on Sunday / Scotsman poll shows a slight narrowing of the gap between Yes and No, with 55% of Scots...

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New 03 service number changes failing to reassure consumers

New 03 service number changes failing to reassure

On Friday the 13th of June the Government introduced the Consumer Rights Directive,...

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